When we talk about an attitude shift we are talking about going into our core, the unconscious, in order to modify behavior. In a way it’s not unlike any coach giving his team a pep talk, drilling his message into them until they can ‘say it in their sleep’.
In a recent study, 20 women between the ages of 22 and 42, all with BMI (Body Mass Index) higher than 27, were divided into 2 groups. The group of women who followed a regimen of a 2,000 calorie-per-day diet, regular exercise and weekly ear acupuncture treatments lost on average more than twice as much weight as those who only dieted and exercised, even when they did not comply exactly with the treatment plan.
“Well, Dr. Bernstein, a lot of people don’t believe in hypnosis. I…I’m not saying I do or I don’t, but that’s the policy at….” (They shall remain nameless)
“A point of information: Hypnosis helps people quit smoking, lose weight, manage pain and stress. In other words, those very things that the company you’re representing wants their employees to address. And let’s not even talk about boosting self-confidence and managing insomnia.”